For instance, you come back to the same page the next day and the countdown is reset. Nothing worse than using a deadline when the urgency isn’t real.
And it just makes no sense to come off that pushy when you haven’t even established a relationship with them yet. Often, front-end offers are presented to new leads. This is a high level of engagement already, so using a countdown timer would increase conversions on the upsell. Depends on how strongly you want to come on, but if a person sees an upsell, they’ve just bought something from you.
Event-based sales with a firm deadline. This person just sat through a webinar with you, so they’re engaged and they’ve got a relationship with you. Great use cases for countdown timers would be: You’re more likely going to have unengaged customers and higher refund rates. Taking a relatively cold lead and using a countdown is either going to drive them away… or earn you crappy customers who reacted solely on FOMO (fear of missing out) but not because what you sold them was good for them. It is that “shit or get off the pot” tool. In this situation, the countdown is used just to get them to make a choice. So, way too premature for you to be that pushy.Ĭountdown timers work best when you have a relationship with the person seeing the offer and when that person is already pretty warm on the offer. If you take a brand new lead who just opted in for a lead magnet and then display a front-end offer to them with a big countdown, then I think you’re coming in too hot and heavy. Countdowns, when used correctly, do not do that. Overusing countdown timers just increases the the pushiness and spammy feel of things. Put forth a deadline and have that countdown sitting there ticking down to zero and increase your sales.īut, there are good times to use them – and bad times. Obviously, the use of the countdown is all about that sense of urgency. Countdown Timers: When To Use Them (And When Not To) In this post, we’re going to explore a few of the available options for countdown timers you can use for your offers. So, what’s the best tool for your online marketing arsenal? But, there are quite a few different options out there these days. You should be using countdown timers as well. You’ve probably also seen the Amazon Deals page where they constantly have deals scrolling buy, each one with a countdown timer. An ecommerce site increased sales by 8% with a timer on the homepage. They are a nice, visible and clear way to show urgency and increase sales.Īnd there’s no doubt that they work. Countdown timers have long been a tool to increase online sales.
0 kommentar(er)
