We're not ready to announce what that is just yet, or who's involved, but it's coming.Yuengling is an objectively terrible beverage. For C2E2, we're going to partner with a popular webcomic for a beer release. We're planning to do 6-Pack Stories annually, but we're also doing other comic related releases with different comic creator. So is there anything else that you wanted to mention about the brewery or 6-Pack Stories? 0 comments Thompson, who is someone that I've always wanted to have a drink with. He's the closest thing comics have to Hunter S. He's one of the most interesting characters in comics. Spider Jerusalem is really the guy that I'd spring for before anyone else. I think he'd be a fun guy and a good drinking partner, but he'd probably screw me in the end. So the second guy that comes to mind is John Constantine. But at the same time, he's probably not a fun guy to drink with. The first person that comes to mind is Wolverine, because you always see him drinking. I've actually thought about this before, and I always go back and forth. To wrap up, who's the one comic book character you'd share a beer with?
#BEER SIX PACK UNFOLDER FULL#
We really wanted to create a full experience, and ask "How will the beer's flavor complement this story?" So our process was a little backwards, with the art informing the beer. Most breweries come up with the beer, then create the label and artwork around that. It was Tony's idea to do something a little more niche, and have the old cowboy incorporated into the zombie story.īut as a brewery, we always wanted to base the beer off of the story or the artwork. Here, Curran spoke with us on how 6-Pack Stories came to be, his philosophy on comics and beer, which comic characters he'd like to share a brew with.Īnd where did the idea for a Zombie Western story come from? Was it because you were working with Tony, who's made a name for himself in zombie and horror stories?īack when we first hatched this plan three years ago, I think the idea was that zombies and beer just go well together. They want the art and story to inform the beer, making for a brew that no Wednesday Warrior could resist.
While most microbreweries make their beer first, then style their artwork and packaging after, Arcade does it backwards. A warehouse director for Threadless by day, Curran and his co-founder Chris Tourre have spent the past several years launching both their budding beer company and the six-pack story. Renowned comics writer Jason Aaron and iconic "Walking Dead" artist Tony Moore pitched in for a zombie-western tale that's as crafty as the beer inside.īrewing it all together is Arcade Brewery co-founder Lance Curran.
But this story is no Coors Light of comics.
Each bottle's label contain comics panels that tell a story across the entire six pack. Released for new comic book day, the six pack makes history as the first case of beer to also tell a sequential art story.
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